這是展開新一章的節奏？LVMH宣佈環保教母STELLA MCCARTNEY正式加盟！

By Agnes on 17 Jul 2019

Digital Editor

於奢侈品行業中，兩大龍頭KERING與LVMH的角力一直不斷，隨著時尚界愈來愈重視「綠色時尚」、可持續發展，不少品牌亦漸漸改變其市場策略，例如牛仔服飾品牌LEVI'S計劃減少化學配方排放、節約用水；Kering與倫敦時尚學院（London College of Fashion）推出有關對時尚和奢侈品領域的可持續發展課題的公開課程。

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作為行內的環保宣導者、英國設計師STELLA MCCARTNEY，繼去年正式收歸自家品牌50％的股份後，結束與法國奢侈品巨頭KERING長達17 年的合作關係。外界一直密切關注品牌動向，日前，另一巨頭LVMH則在社交平台上宣佈了將與STELLA MCCARTNEY展開新的合作關係。

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Stella McCartney and LVMH announce a new partnership to further develop the Stella McCartney House. The goal of this partnership will be for the Stella McCartney House to accelerate its worldwide development in terms of business and strategy, while of course remaining faithful to its long-lasting commitment to sustainability and ethical fashion. We are delighted to open this new chapter together. The full scope of this deal will be detailed in September. #LVMH #StellaMcCartney

A post shared by LVMH (@lvmh) on Jul 15, 2019 at 9:26am PDT