大膽創新！GUCCI最新唇膏系列竟以男士為廣告主角？

Gucci為重返彩妝界作了一連串的鋪路，首先在上年八月開設了Instagram賬戶 @guccibeauty，成功引起了女生們的關注，分別陸續推出彩妝和香氛系列，讓一班粉絲們再次燃起購買的心。

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“Millennials have their phones as vanity screens to reflect, confess, answer their love letters and to self-pamper,” @decorhardcore selected images of vanity tables for #GucciBeauty. Read more through link in bio. @alessandro_michele #AlessandroMichele Alamy Stock Photo

A post shared by Gucci Beauty (@guccibeauty) on Apr 18, 2019 at 10:00am PDT

Photo from Guccibeauty's Instagram

今年又有新搞作了，推出了由品牌創意總監Alessandro Michele主理的首個唇膏系列，把華麗復古設計用在美妝單品上。除此之外，最令人注目的是新廣告中竟以男士為廣告主角？其實，在Alessandro Michele的意念中，唇膏只有女性專用，連男士也一樣可以利用唇膏呈現美麗感覺。一系列由歌手Dani Miller等人所主演，充滿著7、80年代復古氣息。印證著新世代美麗的定義，並沒有男女之分。

Photo from Guccibeauty's Instagram

Photo from Guccibeauty's Instagram

Photo from Guccibeauty's Instagram

Photo from Guccibeauty's Instagram

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Introducing lipstick collection Rouge à Lèvres Voile from a new #GucciBeauty line created by @alessandro_michele. Imparting a colour on the lips like a memory, the sheer formula gives a luminous finish in a pop colour palette of 18 shades that deliver a feeling of moisture and comfort in a lightweight texture. Pictured, shade number 25 * ‘Goldie Red’. #GucciBeautyNetwork #AlessandroMichele Discover the collection through link in bio. @gucci

A post shared by Gucci Beauty (@guccibeauty) on May 4, 2019 at 10:27am PDT

Text：POPLADY Editorial
Photo Source：Guccibeauty's Instagram